Cristiano Ronaldo signed with Binance to launch a collection of NFTs

The superstar of football Cristiano Ronaldo has signed a deal with Binance to launch NFTs to attract his fans to Web3.

According to a press release published this Thursday, Ronaldo and Binance have come together for a multi-year “exclusive NFT partnership” with the aim of introducing football fans to Web 3. The intention will be to attract the sports community to the crypto world through global non-fungible token (NFT) campaigns.

Ronaldo, who plays as a striker for Manchester United, shared the news with his 101 million followers on Twitter. 
“Proud to be partnering with @binance 
Together we’ll give you the opportunity to own an iconic piece of sports history. 
I’m excited to take this journey with all of you. Let’s change the NFT game with #Binance."

As part of the deal Binance and Ronaldo will create a series of exclusive NFT collections, which will be released for sale exclusively on the Binance NFT platform. The first collection is expected to go on sale later this year.
The CEO and the founder of Binance, Changpeng Zhao, praised Ronaldo's sporting achievements saying, “Cristiano Ronaldo is one of the world's best footballers, and has transcended sport to become an icon in multiple industries. He has amassed one of the world's most dedicated fan bases through his authenticity, talent, and charity work. […] We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history.”